■ Cross-Channel Creativity: I develop cohesive creative concepts that seamlessly translate to social media, email marketing, websites, and even physical experiences, creating truly phygital campaigns.
■ Art Direction: With a keen sense of design, I transform ideas into exceptional visuals that always resonate with the brand identity, ensuring they align with business objectives.
■ 360-Degree Vision: I excel at seeing the big picture and ensuring all elements are functional and work together cohesively, enhancing brand synergy.
■ Detail Oriented: My meticulous approach ensures that every aspect of a project is polished and consistent with the brand.
■ Concept Development: I am skilled at brainstorming to create innovative solutions, and I deeply understand the behavior and preferences of the target audience.
■ Lateral Thinking: My natural ability to “think outside the box” allows me to approach problems from different angles and apply a unique approach when developing creative solutions.
■ Digital Marketing: I understand the online marketing ecosystem and how to articulate it across channels, creating effective digital campaigns that drive results.
■ Brand Identity and Strategy: I specialize in creating powerful brand identities and can develop strategic plans to ensure brands stand out and achieve market positioning.
■ Advertising Copywriting: I write persuasive and engaging copy for advertisements. My guiding principle when writing is to be as creative as analytical because my motto is: Ideas that communicate, communication that sells.
■ UI/UX Design: I have the ability to “get under the skin” of the target audience to understand how to design user interfaces that are both easy to use and aesthetically pleasing.
■ Adobe CC + Digital Toolbox: I am proficient in the use of programming software and various digital tools oriented toward the creative industry, such as Adobe Creative Cloud and Figma, among others.
■ Leadership: Skills and experience to guide, motivate, and inspire multidisciplinary teams to achieve common goals.
■ Project Management: I can manage projects from start to finish and lead multidisciplinary teams to achieve outstanding results.
■ WordPress Development: I have the ability to build and maintain websites using WordPress. I am well-versed in WordPress and everything related to its ever-changing ecosystem.
■ E-Commerce Development: I have the skills to plan, design, and build successful online stores using platforms such as Shopify and WooCommerce.
Stay Inspired, Push Boundaries.
I’m thrilled to unveil my cutting-edge
UI/UX
Web App Design and WordPress Mobile-First Development.
Commissioned by ADN Estratégico agency, I’ve conceptualized, designed, and developed a web application with a focus on WordPress + WooCommerce.
The goal? To deliver a seamless user experience akin to a native smartphone application for ADN Estratégico’s client.
Designed to streamline the quoting process, this app, created using Figma, allows users to easily send cart contents via WhatsApp.
Tailored for PuntoShop 360°, a wholesale distributor of fuels and lubricants, it’s a game-changer in efficiency and convenience, significantly saving users time in the process
Here are some specific ways in which benchmarking has been beneficial for my creative and strategic endeavors:
■ Identifying trends and best practices: By examining how others have approached similar challenges or opportunities, I can identify patterns, trends, and best practices that can inform my own approach.
■ Expanding my perspective: Benchmarking exposes me to a wider range of ideas and possibilities, which helps me break out of my own thought patterns and spark new creative ideas.
■ Validating my assumptions: Comparing my own plans or strategies to those of others helps me validate my assumptions and identify potential gaps or areas for improvement.
■ Gaining a competitive edge: By understanding what others are doing well, I can position myself to compete more effectively and gain a strategic advantage.
■ Enhancing my decision-making process: Benchmarking provides me with a great data-driven approach to decision-making, helping me make more informed choices based on evidence and insights.
In my view, benchmarking is not about blindly copying others’ approaches; rather, it’s about using the gathered information to inform my own unique and creative process.
In short, I embrace the inspiration and insights I gain from benchmarking, but I always stay true to my own voice and vision.
